Face-to-face community building is also pivotal. Social media has made it easier than ever to bring your employees, prospects and customers together through Facebook Fan pages, blogs and promotions. The importance of community is critical in your marketing communications as well. The end result is a fantastic experience that is about much more than winning races - though they do a lot of that, too.
NEWTON BLUEFISH MOVIE
In the pool and in the workplace, competition does make us better.įrom the pasta parties and movie nights to regular e-mail updates from the coach, from parent volunteers who time races, run snack bars and manage equipment to the veteran swimmers encouraging the first timers, the Frogs have created a strong community of coaches, swimmers and families.Įveryone is encouraged to play a role and everyone is always thanked and recognized for what they do. Going after a competitor who is currently ahead of you achieves the same results. Knowing that someone is nipping at your heels for an opportunity you have or want naturally inspires a competitive edge that brings out your best. After all, if you could have any job, project or customer you wanted, how inspired would you be to improve? This lesson translates perfectly to business. At the end of the meet, a disappointed coach reminded the team that "your competition makes you better," even if you lose to them once in a while. The Frogs lost a heartbreaker of a meet in July to the Newton Bluefish, Framingham’s biggest rival in the league. It may be as simple as a handshake and introduction. In your own marketing efforts, do what you can to become known to your prospects, customers and colleagues. Swimmers feel valued that the coach wants to know them and their parents recognize that they are learning lifelong skills throughout the season. These are small gestures that have a big impact. He wants to know as many names as possible as quickly as he can.Īnd after each meet, during the handshaking with the opposing team, the coach reminds swimmers to look each person in the eye as they shake hands. But it never hurts when you get positive results.ĭuring the first week of practice, Coach Sementelli asks that each swimmer approach him after their session ends to shake his hand and introduce themselves. Marketing can be painful, whether it’s making the investment in a new website, breaking into a new networking group or creating content for a seemingly endless array of print and online materials. In your marketing efforts, it helps to set high expectations and do the work required to be successful. It’s no accident that the Frogs dominate most teams they compete against and lost just one dual meet all season.
The reason for it is communicated clearly - you have to work hard to win.
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